Stellenbosch, South Africa, 5 May 2026 – Stellenbosch FC and ShockProof Investments 223 (Pty) Ltd, Umbro’s official licensee partner across selected African countries, are proud to announce a new partnership that will see Umbro become an official sponsor of the Club. Under the agreement, the sports brand will supply Stellenbosch with official match kits, training wear, and lifestyle apparel (off-field fan and player apparel) from the 2026-27 season, with the Club rejoining Umbro’s international football family of over 120 teams across the globe.

The partnership reunites and renews a fruitful relationship that traces back to the Club’s rise to the top-flight of South African football, with Umbro having proudly served as the technical kit sponsor during Stellenbosch’s title-winning triumph and promotion in the 2018-19 National First Division campaign.

Byron Mulholland, Sales Director at ShockProof Investment, commented:

“We’re excited to welcome Stellenbosch FC back into the Umbro family and to support the players in performing at their peak. The club’s remarkable rise and the energy it brings to South African football align perfectly with our values of passion and performance. Together, we look forward to growing the game and strengthening our connection with the fans.”

Rob Benadie, CEO of Stellenbosch Football Club, added:

“Reuniting with Umbro connects an important chapter in our past with a shared vision for the future. This renewed partnership will support the Club as we continue to grow and compete at the highest level. Umbro was a great partner during our promotion‑winning era, and we look forward to building on that shared history and creating new memories together in the years ahead.”

About Umbro:

Wherever there is Football, there is Umbro – since 1924. Umbro founder Harold Humphreys believed that if you look smart, you play smart. He believed that products crafted with style and true insight gave Umbro athletes a competitive advantage. It’s a principle we still celebrate today.

Confidence in yourself and the product you are wearing is the ultimate performance booster. For this reason, the design of Umbro’s collections is never just about the look, everything has been applied for a reason, blending insight and innovation with style and experience gained over many decades. With this in mind, Umbro creates apparel, footwear and equipment for lovers of the game, from pro to grassroots players, from fans to those inspired by Football Culture – at Umbro, we love all aspects of Football.

More than 120 teams around the world choose Umbro for our unique passion and understanding of the game. They include: West Ham United, AFC Bournemouth, Ipswich Town FC (English Premier League); Rayo Vallecano (La Liga); Rangers FC (Scottish Premiership); Argentinos Juniors, Club Atlético Belgrano,  Club Atlético Lanús (Argentinean Primera Division); Santos, Club Athletico Paranaense (Brazilian Série A); C.D. Santa Clara, C.F. Estrela da Amadora (Liga Portugal), Montevideo Wanderers F.C., Nacional (Uruguayan Primera División); Liga Deportiva Alajuelense (Costa Rican Liga FPD); AmaZulu FC, SuperSport United FC (Premier Soccer League, South Africa), Elfsborg (Allsvenskan Sweden);

National teams – Democratic Republic of the Congo, El Salvador, Guatemala, Madagascar.

About Stellenbosch Football Club

Stellenbosch FC is a professional football club hailing from the Cape Winelands and competes as the sole representative of the Western Cape province in South Africa’s top-flight. Founded in 2016, the Club is regarded as one of the development hubs of South African football, having produced no fewer than 11 Bafana Bafana internationals, and has emerged as one of the leading challengers to the established hierarchy.

Stellenbosch earned promotion to the Betway Premiership in the 2018-19 season after being crowned National First Division champions and have been an ever-present presence since, earning third-place finishes in each of the last two campaigns. That league form coincided with cup success in 2023 as the Club won the inaugural Carling Knockout, before reaching back-to-back MTN8 finals.

On the continental stage, Stellenbosch FC made history in April 2025 by reaching the CAF Confederation Cup semi-finals in their debut appearance in the competition. That same year, the Club was nominated for the prestigious CAF Club of the Year award.

About ShockProof Investments 223 (Pty) Ltd:

A business dedicated to the African football industry, ShockProof is a specialized private brand management business in the Milka Sports stable that is focused on the creation and development of business opportunities for global brands in Africa. As the Umbro licensee for certain African territories, we are the official kit suppliers to over 50 professional teams and 9 national federations across the African continent.

 

ENDS

For more information:

Umbro South Africa                                                                                                   Stellenbosch Football Club
Facebook: https://www.facebook.com/UmbroSouthAfrica/              Facebook: www.facebook.com/stellenboschfootballclub
LinkedIn:  https://za.linkedin.com/company/umbro-sa                      LinkedIn : www.linkedin.com/stellenboschfootballclcub
Online Store: www.umbro.co.za                                                         Instagram : www.instagram.com/stellenbosch_fc
X (Twitter): www.x.com/Umbro_SA/                                                                    X (Twitter): www.x.com/stellenboschfc.com
YouTube : www.youtube.com/stellenboschfc_fc

Direct media enquiries to:
Liam Bekker
liam@stellenboschfc.com
078 472 479